White Oak Orthodontic Products is a family owned and operated distributor of quality orthodontic products that launched in November 2012.  This passionate father-son duo identified several “glaring unmet needs” in the orthodontic supply marketplace. After reviewing what their competitors were doing online, they knew they needed a way to make their innovative products stand out while also focusing on ease of use for their customers.

In anticipation of their launch, White Oak selected I-SITE as their partner to design and develop an eCommerce website with the goals of creating an easily navigable catalog of their extensive product lines and a seamless order system. Their main goal with customers is to establish trusting, lasting relationships. As the orthodontics industry has not historically been accustomed to using the web for conducting business, it was vital that White Oak be able to encourage customers to use their website by providing them with a straight-forward, secure online account that allows them to easily login and browse products, place orders, track, review and reorder.

I-SITE built the site on the Magento ecommerce platform, which enables White Oak’s staff to continually modify and update their highly curated online product catalog through a simple CMS interface.  The site also features an integrated database that gathers information about the customer base and tracks payment, discount, and order information. White Oak’s modern brand was fun to play with from a design perspective, resulting in a clean site that still has a bit of fun to it.

As part of an ongoing partnership, I-SITE is committed to helping White Oak introduce new product types and grow loyal customers. We always love to see our clients smile, and the perfect smiles over at White Oak are no exception!