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TurboQuo Infomercial

There must be a better way! Or so the I-SITE team thought when they came up with the idea for the award-winning TurboQuo informercial. The video parodies the glut of overly complicated and often absurd processes that tech firms create and yes there is a tad of self ridicule with the tip of the hat to I-SITE’s very own trademarked I-QUO® process.

The team drew on questionable acting ability, marginal scriptwriting experience, classy props and overuse of the office green screen. After an intense shoot we added a zippy soundtrack, a call-in number with voicemail and some adept editing in Final Cut Pro from Rich Gretzinger and Leslie Birch of Human+Nature.

turboquo_screensIf you stop by the office we’ll be more than happy to show you the TurboQuo sponge, if its not being used at the time. TurboQuo secured the I-SITE team with a second consecutive Best Marketing Online Video at the 2012 Internet Advertising Competition!

Armenian Housing Crisis iPad App

I-SITE teamed up with Josette Bonafino of MYX: Multicultural Youth Exchange to create the Armenian Housing Crisis iPad App in order to raise awareness of the chronic poverty housing in Armenia and to offer support to some of the country’s most vulnerable families.

This storytelling app features an historic timeline of Armenia, an overview of the country’s current economic situation, video interviews with domik families and interactive infographics. The team also created a responsive website to promote the App and a Web page to accept donations for a project that provides free showers to the domik residents.

housingcrisis_APPTo date the program has raised over $3,000 with 100% of the funds going directly to the community. MYX recently traveled back to Armenia to continue work on the project and I-SITE will continue to update the App based on new content.