Pre-school TV channel Sprout turned to I-SITE to create a fun campaign for the 2013 Holiday season that would feature an email and microsite. The goal of the program was to raise awareness of Sprout’s Kindest Kid contest with business partners and increase contest votes.
For the overall campaign, the I-SITE and Sprout team came up with the concept of an illustrated home that would feature photographs of the kindest kids finalists and a call to action to vote for the winner. The website built in HTML5 uses parallax scrolling and features an array of original illustrations by Monica Marziani.
Visitors to the microsite scroll from the front door of the home to the living room fireplace where there is an an invitation to vote for one of the four Kindest Kid finalists. On the journey through the home photographs of the finalists appear along with a number of fun holiday elements. I-SITE also designed and developed an HTML email that links to the microsite.
The campaign was a great success for Sprout and received accolades including being recognized as Best Family Website at the 2014 Internet Advertising Competition Awards.
On a mission to make a difference by combining their passions for natural, built, and human environments, Philadelphia and Berkeley architects Re:Vision sparked our imaginations when they approached us to design a new website for their firm.
The goal was to develop a fully responsive site for desktop and mobile that demonstrates Re:Vision’s deep understanding of sustainability, design and function. The website serves many audiences including other architects, engineers, community leaders and commercial and residential customers. The focal point of the website is Re:Vision’s impressive portfolio of work. I-SITE developed a custom ‘Build Your Portfolio’ feature for users to assemble and review select projects of interest.
Andee Mazzocco of Sendgrid brought her extensive experience designing informational and marketing programs for architects by collaborating on the concept development and design execution. The team’s goal was to create a functional and elegant responsive design that clearly communicates Re:Vision’s work and expertise.
The site also includes employee profiles and a Blog with articles in a number of different categories including Green Architecture, LEED/Rating Systems and Community Engagement.
Built on WordPress the website launched in May 2014 and has already been recognized with a 2014 Interactive Media Award for Best in Class in the Architecture/Interior Design category.
In 2013 I-SITE teamed up with the Great Apes Survival Partnership [GRASP] headquartered at the United Nations in Nairobi, Kenya to create a mobile application that will draw on the rich and diverse content of the leaders in ape conservation. The App available both for Android and iPhone features bonobos, gorillas, chimpanzees and orangutans facts along with current projects being run by the partners in the field. Previewed at the Great Apes Summit in Fall 2013, The app launched in mid-February featuring projects from the African Wildlife Foundation, The Orangutan Conservancy, The Goualougo Triangle Ape Project and the Dian Fossey Gorilla Fund.
With rich infographics, photography and video Great Ape lovers can now follow projects they are interested in and donate directly to the project partners. Post launch the GRASP team will manage the content through a custom CMS and continue to add partners and projects to the App.
I-SITE follows the success of iGorilla, the first mobile application dedicated the the conservation of Great Apes.
I-SITE has been working with extensively with pre-school TV channel Sprout on a variety of mobile apps, microsites and promos. In Fall 2012 Sprout turned to the I-SITE team to flex some creative muscle to and conceive and develop a fun 10-second Happy Holidays promo for the holiday season brought to you by Lego and Sprout. The I-SITE team focused on brainstorming holiday-themed concepts that elicit the fun of building with LEGO Duplo• without showing the product itself.
The result was the award-winning promo that aired first during the 2012 season and due to its popularity as a rerun in the 2013 holiday season. The animation features I-SITE feathered friends the penguins on a mission to complete an ice castle.
As techies, designers and major supporters of STEM education we were excited when education nonprofit Iridescent Learning approached us to design and develop a mobile app that teaches children and all bird lovers about different types of birds, their habitats and behaviors.
The “Build” part of the app provides an opportunity for the user to test their learning by creating a bird that is adapted to a specific environment. On completion the user can ‘fly’ the bird through its natural environment.
To create the rich, illustrative design we worked with the illustrations of Ioana and videos from our friends at the Cornell Lab of Ornithology. We designed the app to appeal to the younger demographic, as well as to not distract from the important learning aspect.
Build a Bird was featured in the Apps Store’s ‘New and Newsworthy’ section and downloaded over 50,000 times.
For more information on this project and if your interested in creating something similar for your organization contact Ian Cross.
In early 2013 the I-SITE developed and launched the Android version of the free Downtown NYC smartphone app, which is the latest in a series of web and mobile applications created for our client, the Alliance for Downtown New York. The application was first developed as an iOS app for iPhones and iPads. I-SITE previously launched the downtownny.com website in the spring of 2011.
The app was created for tourists, residents and workers in Lower Manhattan to to find events on an integrated Google map, share the events and locations via social media, and add events to their calendar apps on their mobile devices.
The Android app’s interface is very similar to the iOS version, but customized for Android. Both apps utilize an easy-to-use, clean interface to enable the user to, in seconds, find events and locations that interest them. Downtown Alliance staff can easily add events and other data to the application through the same CMS interface as they use to manage the website content and iPhone app.
There must be a better way! Or so the I-SITE team thought when they came up with the idea for the award-winning TurboQuo informercial. The video parodies the glut of overly complicated and often absurd processes that tech firms create and yes there is a tad of self ridicule with the tip of the hat to I-SITE’s very own trademarked I-QUO® process.
The team drew on questionable acting ability, marginal scriptwriting experience, classy props and overuse of the office green screen. After an intense shoot we added a zippy soundtrack, a call-in number with voicemail and some adept editing in Final Cut Pro from Rich Gretzinger and Leslie Birch of Human+Nature.
If you stop by the office we’ll be more than happy to show you the TurboQuo sponge, if its not being used at the time. TurboQuo secured the I-SITE team with a second consecutive Best Marketing Online Video at the 2012 Internet Advertising Competition!
In 2010 the I-SITE team paved the way for animal conservation on mobile with iGorilla, the first iPhone app with the sole purpose of supporting the plight of Africa’s endangered mountain gorilla.
The idea for the app came about after CEO Ian Cross traveled to Virunga in 2006 after attending a creative economy conference in Rwanda. On his return Ian reached out to Emmanuel De Merode and Samantha Newport of Virunga National Park to discuss developing a social network for the gorilla families. With the explosion in the number of smart phones worldwide this idea eventually evolved into iGorilla.
Sourcing up-to-date content from the field team of scientists and rangers the users were able to select and follow a gorilla family, read updates and watch videos and donate directly to the park to support one of the many projects dedicated to gorilla conservation and helping the community.
Soon after release the App was featured on the home page of the BBC News website. For more information on this project and if your interested in creating something similar for your organization contact Ian Cross.
The I-SITE team bolstered the movement to make schools a healthier place with the design and development of a website for the National Dairy Council and National Football League. The goal of the website was to enroll and support thousands of educators providing access to activities, tools and resources that help their students to engage actively in the national Fuel Up to Play 60 program.
Once registered educators were able to track the progress of their schools and students through personalized dashboards and by following six clear steps for the Fuel Up to Play 60 program. To motivate educators and students the site includes digital rewards that are downloaded once certain tasks have been completed.
Key features of the site include:
- Personalized dashboards with message center
- Interactive Playbook with over 60 activities
- Interactive Timeline for the six steps
- Digital Rewards for meeting program goals
- Video integration with SchoolTube
Post launch the I-SITE team supported the website prior to a full transition to the National Dairy Council team.
Combine fine beer, eclectic Philadelphians and what do you get? I-SITE’s award-winning Holiday Confessionals video of course!
Maintaining the team’s run of producing finely-crafted original content for friends and clients, the 2010 offering was conceived after deciding to host local beer celebs Two Guys on Beer at the I-SITE office to taste and compare an East Coast and a West Coast holiday ale. A wide range of Philadelphians were then invited to the tasting unaware that after ‘a couple’ they would be ushered into a small room to share an anecdote or two.
The loosely scripted video truly came together in the editing suite with the help of local film maker Demian Fenton, a cameo by Rosie the pug and an ending resplendent with Glen Campbell’s Rhinestone Cowboy.
Sing along now and remember the trials and tribulations of holidays past!
